Beautiful people beautiful problems writer

Humans are predisposed to trust the taste and decision-making of those close to us. The ads are masquerading as closely to honest content as legally possible. While marketers use influencer marketing like targeted ads to reach niche audiences, theyвЂ™re disguised. Social media targeting lets brands or organizations whisper into our ears and cater what they say to each of us itвЂ™s why I get followed around the internet by ads about organic cotton dresses and sustainable jewelry. ItвЂ™s easy to draw parallels between the two. The reason influencer culture is still relevant is that it runs parallel to the phenomenon of fake news and micro-targeted ads. Influencer marketing is a billion-dollar industry and despite the handful of think pieces suggesting the contrary, itвЂ™s here to stay. So, manipulators just had to get better at it. No one likes feeling like theyвЂ™re being manipulated. While only a small percentage of the population uses ad blockers, weвЂ™re better at parsing whatвЂ™s an ad and usually try to ignore them. In the current landscape, general audiences and millennials especially are skeptical of advertisements yet willing to try something recommended by the people they know or admire. The marketing world looks to influencers, popular social media moguls, and micro influencers, those with smaller followings and seem more вЂњauthenticвЂќ, to reach their audiences. For just a moment, letвЂ™s turn to the big data mirror we use to express ourselves: social media.

Beautiful people beautiful problems writer